Teenage Magazine Industry
Comments (0)Introduction
Teen magazines are magazines for readers
teen made. In the UK, starting this category of magazines in the sixties. The first of its kind called Fleet street. Magazines on the needs of adolescents and youth. Then began a series of magazines on the market with some focus on specific market segments. However, during the last decade changed on the UK market sector. This paper tries to analyze social issues, economics and law surrounding the teen magazines in the UK and the possible risks and opportunities. (Market research.com, 2007)
borders and the main sectors of industry magazine teen
segmentation in teen magazine industry varies from magazine to magazine. It is generally accepted that teen magazines are directed towards the female population. However, there are several magazines for teenage boys too. Women’s magazine is usually segmented according to product offerings. Some of them relate to the music industry, where they cover topics such as Music Awards, the songs or albums the most lucrative, celebrity singers and other musical topics. Other magazines focus on fashion and cosmetics, where they inform young people about the seasonal fashion trends, the use of cosmetics, among other issues. Finally there are the journals that offer information about lifestyle issues. Here they can about the problems young people may have to do. It is common to find certain topics in teen magazines, they can be seen in the industry as a general trend. Topics include; divided can
Celebrity fashion tips and interviews show samples of cosmetic products added celebrity gossip dating tips
All magazines into three major categories; journal teen lifestyle, magazine, and
teen entertainment magazine Comics.
As can be seen from the fact that most product segments female reader bias. However, there are some journals found in the market that the interests of adolescent boys. Please note that many male readers to buy magazines that relate to their areas of interest, or their hobbies. Examples of these journals including sports magazines, car magazines, music magazines and video games. Perhaps one reason why young males are not able to value a lot because of the fact that adult males interested in explicit material, have been received since the access to this material is illegal for under Eighteens, there is little to offer to this group of people. (Market research.com, 2007)
Too teen magazines are usually sold at various locations. For example, some found in kiosks, others are sold in pharmacies, supermarkets and several shops. However, new trends in the industry to sell the magazine on the Internet. Some companies have decided to create two versions of their journals online version and print version, ie. However, the trend is still to get under the traditional players in the industry. Two such companies that have tried this online publication, but failed to jellyfish and Cosmo Girl. Jellyfish is a trial to allow readers to select topics and to access e-mail Click on the address they will share. Cosmo Girl is a teen version of Cosmopolitan, and was introduced in 2007. However, it decided to withdraw the last two companies, this deal for poor response. (Market research.com, 2007)
In the UK specifically, revenues from the top teen magazines in 1998. After this decisive year, because many external factors to reduce youth out magazine readers. So young to start watching TV Celebrity Series, which causes them to pursue development through the Internet. Added to this is that young people also began to always do the daily celebrity gossip via their mobile phone. This means that their attention is diverted from teen magazines.
the impact of government policies and laws on youth magazine industry
The most influential regulatory body in the teenage magazine industry as a Teenage Magazine Arbitration Panel is known. The purpose of this group of regulations is to ensure that sexual content in teen magazines are generally presented in a way that in agreement with the Republic. This group provides a number of guidelines, as the subject of sex should be handled in a teenage magazine industry. These guidelines were established after a meeting with various stakeholders in the industry. These include publishers, trade and editor of teen magazine.
another law that youth magazine industry is Sexual Violation of the bill relating to 2004. Once this bill is to journal, advice about the emotional and physical aspects of sex are not prosecuted. The overall objective of the Bill is to ensure that young people and children were given the correct advice. Parliament acknowledged that young people will have access to a lot of sexual material, so that potential, although some groups such as the magazines give them advice. (Market research.com, 2007)
Mon result of this whole process, TMAP is that sexual stuff in teen magazines are now in a way, sexual disability and development and is responsible to encourage growth is introduced. Thus one can argue that the establishment of a supervisory authority is an opportunity for producers youth magazine. Because the regulatory work hand in hand with magazine producers for the company in a positive way to influence. The role of teenage magazines in the youth room development process can now be established and improved. Magazine publishers should at this point as an ally and not seen as an obstacle.
Sexual Violation Bill 2004 represents an opportunity for teen magazine, because it can provide tips and advice. Since speaking so many other competitors in the industry who have had sex, then the publisher must use the green light to provide suggestions for a responsible manner.
Economic forces that influence the demand for industrial products manufacturing
company in the UK continue to seek ways in which they can access a new consumer group. Adolescents become increasingly attractive market for many companies. So the music industry get over the Internet nearly eighty percent of consumers in this demographic group. Young people are the most frequent consumers who download music. In addition, a large number of clothing designers on adolescent population due to declining sales in the apparel industry cut down. In addition, cellular phone companies have been targeted as a young man. The overall result is that young people have difficulty dividing their finances. It is becoming increasingly difficult for them to spend, where a large amount of their pocket money on teen magazines because many other consumer goods. As a result, sales in the teen magazine sector relative to GDP declined. Records show that the British economy has been relatively stable. Inflation is very low which means that the same must be said teenage magazine industry. This has not happened, lower circulation rates negative. While the number varies from magazine to magazine, may declare that, on average, that in 2007, the magazine of the sale less the hundreds of thousands of certain journal subscriptions. (Market research.com, 2007)
Another reason that could cause this decrease in the Journal of the industry because of the volatility of teen magazine industry. Many advertisers and sponsors with non-other teen magazines to advertise their products. This ad is very important for the company’s magazines, because they are the main source of income. The overall result is that teen magazines are not as much as before. Some even choose to bail out.
The nature of the volatile teen market is a threat to the industry as it pushed away potential advertisers. This reduces sources of revenue in this industry, making the economic environment rather unfriendly. In addition, the question so many industries to support the youth population presents a threat to the teenage magazine industry. This is because young people between the goods and services and very few of them must be distributed to devote their resources to the acquisition of teen magazine.
impact of demographic trends and forecasts for the future
social attitudes and trends, changes and these changes have been infiltrated in the teen magazine sector. The content in teen magazines specifically to meet the changes in attitude. A teen magazine usually plays the role of design, what’s a girl to think (and sometimes teenage). Magazines can escape into the teenage girls in their own world where they can talk and escape the harsh reality of the world. Thus, a magazine in such a way that relates to the average teenager to be written. This means that all variations and luxurious lifestyle should be taken into account in public teen magazines. In other words, changes in society, the definition of what is considered “trendy” in the teen magazine refused. Permissive society has become in recent years. Young people have access to information is much more than their counterparts in the 90′s. (Market research.com, 2007)
therefore try today’s teen magazines mirror images of parents and adults on their front pages and inserts. Also has a sexual theme is very common. Many magazines offer Insights into the world of sex through the use of parents who may be experienced as an average teenager. Typically, images reflected in these journals, what defines a company as well. Magazines usually will put a big woman, thin and brown bears in their front yard to the attention of teenage girls. The aim is to long for you according to how the model. These ideas reflect the attitudes in society. sexual
One issue that has caused many eyebrows, the way the company has. The children are now more and more exposed than they ever had sex before. It invites a lot of negatives from stakeholders such as parents. Therefore magazine acted against the challenges continue to remain competitive in sexual content, or in a responsible manner and to describe the guidelines that established the authority of government regulations tamp face. (Market research.com, 2007)
Wed Another tendency that the youth newspaper industry has greatly influenced the problem of children older than her age. The reason why teenage magazines produced in the sixties, is for them to meet the needs of young people to know about the adult world. However, the same could be jointly responsible for the declining interest in teen magazines. Today, young people today are more interested in magazines aimed at the older generation. They feel that there are certain secrets, which can be found in the magazines they created.
The issue of youth out of time they are a threat to teen magazine industry, because it means that most of them are unable to see to their own age group for information. On the other hand, seksualisasi masyarakat threat to industry magazines, for trying the competition a lot, the group to beat one another. As a result, step outside the boundaries of others. In the magazine to do this, then they tend to be a big political / humanitarian rules request and the painful business.
impact of technological developments in the industry
The most influential and important factor in the youth magazine industry is the Internet. So many young people have access to the Internet. The latter has all the features, especially in teen magazines for free. The overall effect of this is that young people reduce their magazine subscriptions. In fact, is the keynote report 2007, that fifty percent of teenage girls prefer always looking for entertainment, lifestyle, ideas of music and movies on the web form instead. Preference is very disturbing.
(Market research.com, 2007)
Youth magazine companies have chosen this as an opportunity and established themselves there. However, they have a very poor response from the affected parties. As it pulled two companies that offer online versions of their journals to try the study.
The development of technology in the lives of young children can be a threat or an opportunity, the decision about how a magazine company, to overcome this problem. If the company decides is their own version of the magazine on the Internet, without creating a structure for support from outside, then it is likely that the company will fail magazine.
However, the company can be considered with this problem in a different light, should provide the company back plans for their magazine, for example, they make a version of the magazine online and print versions. The online version is not just one site, namely the company’s website can be found. Company magazine, isolated view of the most interesting features and stories on the public site like My Space. Because it is unlikely that a large number of young people in search of special journals available on the Internet, it is helpful to have a shorter version on MySpace. This will go a long way in generating interest in the company’s products.
Three major opportunities and threats
The biggest threat to industry magazines including the proliferation of the Internet, find all the features in the magazine for free or at a price much lower offer. Another problem is competition from other sectors like industrial music and apparel industry. All these questions allow a minimum of resources that young people have left little room for the procurement of teen magazines. The last major threat in terms of the phenomenon in which young people looking for a magazine designed for the older generation.
The most important opportunities for teen magazines is a technology that they are to embrace technology to market their products online. In addition, the magazine industry in coordination with the regulators to come up with suggestions in ways responsible for the sex. Finally, companies should take advantage of the sexual offenses bill to their advantage with the consumer more responsible for sexual content. (Market research.com, 2007)
Conclusion There
With the advent of the Internet and the introduction of other alternative is so much to the content of teen magazines growing concerns about the viability of this industry in the future. These changes indicate that the decline in sales in the future. However, some young people who are still loyal to the magazine industry and to continue to buy it.
References:
Market research.com (2007), Key Note Report: Teenage Magazines Market Assessment 2007 Key Note Publications in http://www.marketresearch?. com / products / display.asp 68243567-423051839-489034320 & SID = taken; ProductID = 1486978 & SearchReturnURL = & = & CatReturnURL StatURL access = on August 9, 2008
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