Impacts of Food Product Advertisements of Pakistan Television on the Eating Habits of Children
Comments (0)Television to the family of audio-visual communication. It is capable of taking sound and picture stories are varied and transfer for various targets. This has a strong influence on the people, culture and other media. It is a widely used telecommunication system for broadcasting and receiving moving pictures and sound remotely from around the world. This term can also be used explicitly for a television program or television transmission. TV advertising is one of the most effective method and convincing, and most popular products to sell many varieties planted.
Many interesting television advertisement jingles or slogans to generate long-term interest, which may remain in the minds of viewers long after the range of advertising campaigns. Currently the ads are spread throughout our culture influence in society and the basic pattern of our lives. Ads can be viewed as one of the factors that contribute to community life, basic values and shaping attitudes. But in reality, a different picture, according Edger “Advertising is the art of the whole lies half truths ’1
Advertising has been observed in many ways on television, newspapers, billboards, wall, video, internet. And Child protection in many forms of direct danger. the question of what works, who watched from a TV stand criticism from children’s television, what they see and how long it available .. television commercials created for the food authority of parents, parents try to control TV watch their children parents control the television, it is expected that the number of hours the child, the impact on their leaves health.1
The kids today are we. lower the future and unique in many respects from But previous generations as possible. The most influential factor is the health of children’s television advertising. There is a common concern of parents that television advertising has a negative impact, intended or unintended on children’s health.
structured ad and consist of non-personal communication of information usually paid for and usually persuasive in nature about the product by the sponsor identified through various media. advertising companies to communicate, of course, a large number of people about their products. It’s nothing wrong with it, because it allows innovative ideas and concepts will be shared with others but has evolved over the years., a method of advertising and technical progress, attractive design, and creation of the consumer, which was not before turning or luxury is no longer in necessities.2
mass advertising is only a means to introduce and distribute the product, although it did not know that, This is an important mechanism in the ability of a small number of giant companies that hold disproportionate power over the economy These companies need to newspapers, magazines, radio, and not just to sell their merchandise, but to maintain their economic and political influence .. Media is not an agent anymore neutral traders, but a significant transition in gigantism engine company, and they increasingly are not only necessary, but they are through
Company giants.3
History of ownership Advertising
After the discovery of printing leaflets, posters and newspaper ads are then in increasing the number used for product development of railway transportation activated advertising products to consumers who live far from production sites to send. advertising assumed a national character as a businessman, both newspapers and television to expand their markets representation of the problem of food.
Marketing of Pakistan Television impact on children’s health and eating disorders -. fat and idle. Researchers interested to investigate the influence of advertising food products on children’s health.
OBJECTIVES This study was conducted and the following objectives in mind.
1. To know habits of children watching television Pakistan
2. To determine the influence of advertising on children
of while the beneficiaries of much research but The main beneficiaries are parents and staff advertising agency All parents want to provide good food for their children to live a healthy life .. The result showed that the parents about the influence of advertising on the health of their children and will help them to compensate for the effects This.
Television is an important means of socialization, it was broadcast in the lives of children many ads on television. To buy the creations of the brilliant minds at persuading them to buy the advertised products multiply the evidence that marketing to children is dangerous .. Almost every aspect of the lives of children by advertising the latest trends have been affected. research links to obesity increased advertising and eating disorders in children because they are vulnerable to persuasive messages. According to media scholar Gorge “Television has become inevitable and constant factor in shaping who we are and what we are.
TELEVISION ADVERTISING affected
A consumer hundreds of advertising messages every day. You can take the form of posters, newspapers, TV commercials, etc. is actually a highly structured form of communication seems to apply in both verbal and nonverbal elements together to fill a specific space and time format by the sponsor in the first place, a special type of communication -.. advertising communication advertising has traditionally been mainly one-way street, but with today a new interactive technology consumers can give feedback to marketing messages in real time through the same channel as the sender, the ad should convince most -.. to convert in order to obtain a product, service or idea, some indicators, such as announcements of law only to inform not to convince, but they are still advertising because they are all the other requirements of definition.
3. issues surrounding advertising to children of certain advertising campaigns primarily aimed at children. that you are to meet. ad Cold-drink often shown during sports events and seen by millions of children, create awareness and motivate children to buy television advertisements Those over 15 programs that can be eaten for one hour. will be suspended and when they watch TV four hours a day, they saw product from the ad about 20 times in one sitting does not mean curve called.
The impact of television advertising to children is highest among children, such as TV commercials more than older groups, and they are. deeper into the advertiser’s attractive appearance on them. life is influenced based advertising aimed at children at three issues: first, it is believed that the advertisement to promote a shallow and values founded on material goods and consumption Secondly, children are an experienced consumer and easy prey. sophisticated persuasive power of advertisers to consider. Third, whether advertising influences children’s demand for everything from toys, snacks food.
4. Kapoor is four points from the role of advertising. First is the country’s gross national product larger and higher living standards than they should. advertising create jobs with a wider variety of products and improve product quality and increase the country’s economy. Second, Kapoor argues that advertising plays an important role in informing consumers so that more intelligent decision on the Third Market,. the reason for advertising the company’s production cost per unit of output over low because of advertising increases the demand for corporate output, the result of more efficient use of advertising resources in the economy. Finally she said ads that can be positive or negative impact on the masses as well as children. This effect varies according to culture and environment.
5. The four points above all the image ads, advertisers want to reach the last The same situation can be found in Pakistan .. So there’s no possible to explore all aspects of advertising at this level, because so many obstacles exist, such as lack of resources, lack of time.
Health children All parents and sharply aware of watching their children’s health in all communities, however parents. more connected with their children in Pakistani society , because the future of children, and those in the financial sector, when the parents to help in retirement. All parents want to make good food for their children for their health and provide appropriate training to prepare them good citizens . Both parents work, because they raise the standard of living they are doing this is called the graph No. 4 Sometimes parents to see activities for children, ie what and when to eat? When and how they watch television, why they are obese and at idle.
6. Health experts have excessive television to obesity -.. significant health problems These days on television, children are inactive, to buy the product. They are also with advertising, to buy and eat unhealthy foods like potato chips, burgers, cookies, etc., and empty calories, which is often preferred to promote soft drinks bombarded snacks are not directly influence ad leave too much. on the health of the children even when. the children watch four hours of quality educational programs on television in a day, which means they are not exercising, reading, socializing, or spending time outside. But some studies show that the reduction in the amount of television viewing by children resulted in less weight gain and increase lower body mass index, and he was not lazy, it’s better for them health.
7. BODY MASS INDEX (BMI)
Body Mass Index (BMI) is used to estimate a healthy weight by people on average A BMI of 20-24 desirable for most adults .. Someone with a BMI 25 to 29.9 is overweight considered, and one person with a BMI 30 or higher are considered obese Obesity is associated with an increased risk of heart disease, diabetes and other life-threatening illness ..
The Body Mass Index (BMI) is often used to determine weight the desired body. BMI was measured to the desired weight of adults in relation to height, and divided as the metric weight by height squared (kg/m2) was calculated
body mass index weight is only a rough estimate but admitted. that physicians influenced many other factors other than height. The weight alone is an indicator of fat, such as in the case of bodybuilders, high BMI may be due to the high proportion of muscle tissue, which is heavier than fat have Likewise,. someone with a lifestyle in a variety of desired weight but have more fat tissue. However, a higher BMI greater risk for developing serious illnesses.
BMI Chart for Boys
Body Mass Index (BMI) for boys 2:00 to 20:00 year-percentile male, so you can understand your child’s growth curve and see if they are underweight, overweight or just right.
BMI charts to Body Mass Index (BMI) percentile for girls is 2:00 to 20:00 years, so you track your child’s growth curve and see if they are underweight, overweight or just right.
What is a Fat? fats or lipids, are nutrients in food, children’s bodies are used to build nerve tissue (like brain) and hormones of the body also uses fat as fuel .. If children eat fat not burned as energy or as building blocks, they are stored by the body in fat cells are the body’s forward thinking .. By saving fat for future use, the body times the scarcity of food may be in short supply plan
Fat give food taste and texture, but also high in calories, and the amount of excess fatty foods such as with the amount of excess food can have health risks. For children and teens, desserts and snacks like potato chips, chocolate, cakes, donuts, pastries and cookies are the main source of fat. The children of dairy products and fatty meats such as beef fat fried and spicy, of course,. tend to fast food and take-out food for more fat than cooking at home and in restaurants, fried foods with the highest fat content of fat, too. often “hidden” in foods in the form of creamy, cheesy, or buttery sauces or gravy is.
fat but still an important part of a healthy diet when children eat fat type appropriate, particularly certain species of fish in the recommended amount. How carbohydrates in recent years, the fat one becomes “bad” to him “While there are definitely better than others, certain kinds. fat is good for teens and children is an important part of healthy diet
obesity increases the risk of disease .. According to the National Institute of Diabetes and Digestive and Kidney Diseases, nearly 70 percent of cases of heart disease in the United States, people who have excess body fat and obesity is more than twice as likely to develop high blood pressure. Risk of medical complications, especially heart disease, increases when body fat is distributed around the waist, especially in the abdomen. This type of upper body fat distribution is more common in men than women.
8. causes of obesity calorie is a unit of measure for the energy value of food and maintain normal function of energy through the body If calories from calorie diet weight the same energy expenditure remains constant. But. if a person consumes more calories than your body needs, your body stores extra calories as fat, body weight, so the next, a disease caused by the storage characterized by excess body fat. keep the human body of course fatty tissue under the skin and around organs and joints Fat. important for good health because they are a source of energy if the body the energy needed for life to get the process is missing, and provides insulation and protection for internal organs, but the accumulation of too much fat in the body with a large number of health problems linked to the show .. studies show that people who are overweight or obese at greater risk of diabetes mellitus, hypertension, coronary heart disease, stroke, arthritis and certain forms cancer.
9. causes of obesity are complex and include several factors. Basically, obesity occurs when people eat more calories than body burned children have a 80 percent chance of obesity if a parent is overweight, obesity in childhood and adolescence may refer to: ..
i) Poor eating habits
ii) In Food habits
iii) the use of unnecessary cold drinks
iv) Eating non-nutritional foods
v ) Essen-side of the house
The proportion of children are overweight at alarming speed boost. In general, the children spend less time exercising and more time watching television and computer and busy families today for free while less nutritious. for, the home to prepare meals cooked every day. From fast food to electronics, quick and easy, the mentality of many people, young and old seem to be in the new millennium.
IMPACT OF ADVERTISING
modern lifestyle has frozen family size in Pakistan society. has taken over the nuclear family rather than a large family lifestyle trends in urban Pakistan. (Increased income, long working hours, more working mothers and parents time-poor/cash-rich) tend to their families that the children’s television and the increased consumption of food support was also unnecessary advertising <- Next Page -> .. industry makes junk food seem unbearable
the kids to see a lot of TV have trouble concentrating in school because they used all the answers to even be asked to reflect on the questions that are given when children watch TV less to cultivate their imagination ..
Unfortunately, children do not run properly, what to do given. The media does not play a proper role in promoting the rights of children and the difficulties they face in society Pakistan Television authorities ignore this page and they can not design a program to the needs of children …
IMPACT
James showed that obesity “in children that results of food, rich in fat and low in fiber. When children eat these foods, insulin not only increases the effects of dopamine-chemical benefits (what the child wants to eat more of the same), but also reduce the effects of hormone leptons, what the child wants more and eat less active. ”
10. Has created a negative impact, problems those eyes. He quit his children to go out and play with friends of his ads are now making things even if they do not need .. can you tired and unable to concentrate on their lessons
LEAVE unhealthy habits
Gerbner said that many media professionals in western countries, which are still very concerned about the commercial context Television programs debated .. You do not leave the impact that television advertising in the community, particularly on the health of children and television advertising in the air without reason.11
effects of television on children has a lot of attention. Research shows that children to see television ads just as other forms of programming and respond uncritically to the messages that make them highly susceptible to advertising. There are also concerns about how the kids react advertising research shows. that many children who either influenced by the health standards are not satisfied with their bodies and eating disorders in pursuit of a figure can be thin to be developed. advertising affects daily life and eating habits, etc. The children and youth affected, consciously or unconsciously be through television commercials in Pakistan.
Methodology employed.
Every scientific discipline, a methodology to conduct this research. some assumptions and values as the reason (s) for research efforts and standard criteria. for the entire process is a fundamental goal of this research is to investigate the negative effects of eating habits / disorders have been used on children’s health for this purpose, systematic sampling of 12 years and their parents -.. The sample size is limited to 30 children aged 8 years.
RESEARCH DESIGN This study is a survey on the “Impact of food advertising on Pakistani television on children’s eating habits” in the satellite town (B block) of Rawalpindi. The researchers used questionnaires and interviews for parents of young children as a tool to collect data POPULATION.
In this study,. children ages 8 to 12, and her parents in the city of Rawalpindi is a resident of the study sampling
AUTOMATION AND TEST
Random Sampling and comfort techniques. used in this study for sampling frame. 30 children ages 8 to 12 and their parents from the suburbs (B-block) the city of Rawalpindi.
demographic variables
There are three demographic variables in this study:
i) Gender Age
ii)
iii) Qualifications
Research Instruments To achieve the goal to reach out a study survey. Data were collected mainly from primary sources that. designed a questionnaire for parents. The children used questionnaires to structured interviews.
DATA COLLECTION Data were collected through questionnaire and interview questionnaires. distributed to parents and managed personally by the researchers. Structured Interview for all children of respondents in the sample are made.
Data analysis and interpretation
In Figure 2, the majority of male respondents (20%) was a doctor, while 20% is their business, 10% of female workers and the Government. 10% are housewives
Figure 3 shows. that 57% of male respondents and 30% of highly qualified female respondents were male respondents than female’s qualified than ..
graph 4 document monthly income of the parent respondents . As the graph that the male respondents compared to families earning well heard and female respondents
As Figure 5 shows the family composition of respondents, the majority of respondents with four members of his family.
As the graph 6, all parents interviewed regularly PTV.
Fig. 8 shows that the majority of parents at the hands of Pakistani television for 2 to 3 hours a day.
Figure 9 shows that all children surveyed were regular television viewers Pakistan
Results Chart 10 shows that children watch TV to see the night for most,. but some respondents, the clock in the afternoon and As chart 11,. observed the majority (30% ) PTV child respondents for more than four hours a day. Following a long data collected from children 8-12 years are heavy viewers PTV Actually the problem. because the field of television for a long time, ie more than five hours to make a negative impact on health, especially children aged 8-12 years.
Results Graph 12 shows that showed the majority (33%) respondents Children / quiz shows as directed by their parents.
Figure 13 as the clock reflect that parents allow their children to PTV for hours to get the latest information and for entertainment and
Figure 14 shows that male respondents feel tired when they see PTV for more than 3 to 4 hours, but female respondents see that women like. more boring than four hours.
As chart 15, the majority of respondents (40%) watched advertisements about 15-20 and 20% see more than 25 ads in one hour. This shows that during the program hours are a lot of food products advertised on PTV, encouraging children to buy the product themselves or their parents ask the same thing for them to buy.
As chart 16, the majority of respondents both parents and children usually want to buy cold drinks, but some children respond to increased buying chips as well as similar products. This product is fat on the body, especially in children, such as the age of 8-12 years for maintain.
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